This post primarily focuses on online personas, arguing if there’s a need to have multiple online identities to determine professionalism for work against online identity for school, home and friends.
An online persona is how the world perceives you on the web. However, do we really need to have different identities for different purposes, such as one for work, another for school, another for home or another for friends?
Internetsociety states that the real-world identity and online identity are different. The websites you’ve entered serves different purposes as well. For example, there’s a clear gap between one whom visits EBay vs. Google Finance. Hence, different online identities depict different messages to advertisers/marketers. These marketers ‘studies’ people’s online behavior and pops advertisements on their screen according to the things they’re interested in. The more insight of information marketers get, the more it would help them reach their target audience better – leading to them being more complete and thus having more control to the advertisements published on the audience’s screens.
Having multiple identities online do create professionalism. Here’s an article where I’ve come across warning us how poor management of online identity can affect employment. I’m sure no one would want their superior/bosses seeing how hard they’ve partied last Friday night right?
On the other hand, if the employee were to have a single identity on Facebook, it would help organisations do a faster run-through for employee’s persona whom they are going to hire and see if he/she is suitable for the job. Thus, organisations can see who exactly they are hiring and how they behave offline. Isn’t it more real then seeing a ‘fake’ identity where you have created specially for work with all those qualifications and past experiences? Honestly, I’ll prefer to hire someone for his/her enthusiastic personality than someone who owns straight A’s. This was further supported by Facebook’s Mark Zuckerberg stating “having two identities for yourself is an example of lack of integrity.” Being anonymous online means equal suspension too.
Personally, I’m all in for single identity. I publish things that are part of my everyday life. I wouldn’t want to work for someone who wouldn’t hire me because of what I’ve posted on my Facebook page. A potential employer should look more into my craft than my image.
Don’t take it the negative way, but what I’ve felt was that having multiple identities are for people who are afraid to speak openly and just be real.
Does your online persona match the real “you”? (Nathalie Lussier)
Identity Driven Marketing: 5 Things You Need to Know (LoginRadius)
One identity or more? — BuzzMachine (BuzzMachine RSS)
3 Trends That Will Change the Future of Online Advertising (3 Trends That Will Change the Future of Online Advertising)