As we all get older, entrance into the ‘Real World’ is drawing closer. Which means our social media habits have to be changed, adapted and reflected. Instead of bombing our Facebook newsfeed with Friday’s party pictures, we start to dedicate time in maintaining our LinkedIn profiles. Profiles can be easily created, but the question is how can we make our online profiles stand out amongst the billions of people on the web?
“Your personal online branding is very important. Employers will look at what groups you’re part of, the photographs you’ve been tagged in, and comments you’ve made on other people’s blogs; negative feedback you’ve left can really go against you.” – Julie Bishop
Nowadays, people, brand and social activities are blending together. Thus to have a developed professional profile, you’ll need to first market yourself and not just jump into applying for the job.
In the BBC video, Peter Bowes mentioned one common mistake seen in LinkedIn’s profiles – long and lengthy summary. He points out that people should be concise with the message they want to get through. A naggy summary will only put potential employers off. Therefore, we should be aware of the objectives and think in the position of the employer.
Since we’re in the digital-tech era, social recruitment is becoming more common. According to Jobvite in 2014, 73% of employers plan to increase investments in social recruitment. Thus, individuals seeking for jobs should make use of the Internet to get noticed. This would mean to create multiple social platforms for organizations to spot for you easily. However, be aware of professionalism and things you’re publishing. Linking back to Topic 2, I still think that having a single identity is better. By having multiple social platforms doesn’t mean to have multiple identities. It just simply means that I am using one identity across these different social medias. After all, you’ll want to have consistency for employers to identify you.
“Sometimes, things need to reach a brutal nadir before people see sense.”-Jon Ronson
Definitely, the Internet is beneficial to many, but it can also cause one to be destroyed. There are numerous cases like Justine Sacco’s happening everyday. Here’s another story of how social media affects employment. As a result, I think people should be more aware of the things they are sharing online.
Honestly, the first thing that pops into my mind on Topic 3 was LinkedIn. However, I don’t think it really helped me. Upon creating my LinkedIn profile, I’ve realized that there isn’t much I can add to my profile, other than qualifications and temporary job experiences. Thus, LinkedIn might not be the best solution to having my profile stand out as a graduate. Instead, we can start a professional blog. Blogging helps employers to discover passion, creativity and motivation. On the other hand, blogging makes you stand out better in being different/special. Blogging encourages interaction by leaving comments for desired employers too.
Lastly, I would like to end off with a video.
(438 Words-excluding dialogues)
How blogging can help you get a job (TheEmployable)
Perfect Your Authentic Online Leadership Profile on Social (RSS)
Students – use this summer for a social media clean-up (The Telegraph)
7 Ways to Get Someone’s Attention With Social Media (Inc.com)
8 Alternatives to LinkedIn for All Your Professional Networking Needs – Search Engine Journal (Search Engine Journal)
12 Ways to Make Your Online Profile Work for You (PCWorld)