Topic 2: Reflective Summary of “Multiple Identities Online”

The variety of post arguing on the topic of having multiple online identities depicts that different people do have different objectives of using the web. After reading the articles and blog posts, I’ve realised that the points I’ve made in my original post were very oriented towards myself. However, through the different views from my classmates I’ve gained some interesting knowledge.

Shannon’s post was visually engaging. The structure and approach was who are we trying to be on the Internet. It keeps me wondering if we are making up another identity that differs from real life or otherwise? I do receive the same comments from friends, thinking that my life was all fun and carefree. So it leads me to think of why people gave such comments. I’ve come to realise that photos/comments I’ve published are skewed towards the happy and carefree side. What I didn’t do online was showing my “dark” side where I grumbled about people in my life. Hence, I would like to conclude, that I choose what I want myself to look like in front of my viewers, not that it’s a “fake” but in reality, it’s just a partial part of my life I’m exposing.

Pearlyn’s post had a great point about digital advancement where by marketers using the different identities as behavioural targeting. However, it contradicts my post where I have mentioned that by having multiple identities helps marketers to have better insights of target audiences. But Pearlyn mentioned a point where I haven’t considered, it’s that users may use fake identities. This will lead marketers to interpret its target audiences inaccurately. Thus, from a marketer point of view, I’ve learned that we should really consider sources of information through these profiles whether is it real or fake. After all, we wouldn’t want our work to go into a waste.

I’ve learned that the web is full of anonymous and out-of-date identities, thus making it difficult to trust. Overall, this is a challenging and interesting yet debatable topic.

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Blogs I’ve commented on:
1. Shannon’s
2. Pearlyn’s


Do we really need to have more than one online identity?

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Source: Giphy

This post primarily focuses on online personas, arguing if there’s a need to have multiple online identities to determine professionalism for work against online identity for school, home and friends.

An online persona is how the world perceives you on the web. However, do we really need to have different identities for different purposes, such as one for work, another for school, another for home or another for friends?


Source: Giphy

Internetsociety states that the real-world identity and online identity are different. The websites you’ve entered serves different purposes as well. For example, there’s a clear gap between one whom visits EBay vs. Google Finance. Hence, different online identities depict different messages to advertisers/marketers. These marketers ‘studies’ people’s online behavior and pops advertisements on their screen according to the things they’re interested in. The more insight of information marketers get, the more it would help them reach their target audience better – leading to them being more complete and thus having more control to the advertisements published on the audience’s screens.

Having multiple identities online do create professionalism. Here’s an article where I’ve come across warning us how poor management of online identity can affect employment. I’m sure no one would want their superior/bosses seeing how hard they’ve partied last Friday night right?

Source: Giphy

On the other hand, if the employee were to have a single identity on Facebook, it would help organisations do a faster run-through for employee’s persona whom they are going to hire and see if he/she is suitable for the job. Thus, organisations can see who exactly they are hiring and how they behave offline. Isn’t it more real then seeing a ‘fake’ identity where you have created specially for work with all those qualifications and past experiences? Honestly, I’ll prefer to hire someone for his/her enthusiastic personality than someone who owns straight A’s. This was further supported by Facebook’s Mark Zuckerberg stating “having two identities for yourself is an example of lack of integrity.” Being anonymous online means equal suspension too.

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Source: Giphy

Personally, I’m all in for single identity. I publish things that are part of my everyday life. I wouldn’t want to work for someone who wouldn’t hire me because of what I’ve posted on my Facebook page. A potential employer should look more into my craft than my image.


Source: Tumblr

Don’t take it the negative way, but what I’ve felt was that having multiple identities are for people who are afraid to speak openly and just be real.

(409 words)

Does your online persona match the real “you”? (Nathalie Lussier)

Identity Driven Marketing: 5 Things You Need to Know (LoginRadius)

One identity or more? — BuzzMachine (BuzzMachine RSS)

3 Trends That Will Change the Future of Online Advertising (3 Trends That Will Change the Future of Online Advertising)

Topic 1: Reflective Summary of “Digital Visitors” & “Digital Residents”

After spending my weekends reviewing most of my colleagues’ blog post, I get to have many different viewpoints. Most consider themselve as a “Resident” but , some find themselves as a culprit of both- the “in-between”. And one or two who doesn’t have a persona online, other than Facebook, whom claims to be a “Visitor”.

It’s interesting to see how different everyone is on the web. Other than gaining the different thoughts my colleagues possessed, I’ve also learnt a little more about them. After 2 modules in the classroom, honestly we still haven’t got to know everyone. Thus by viewing the different blogs had allowed me to know them more, other than just recognising their faces.

I’ve come to realise that people nowadays are moving towards the direction of being a “Resident” UNCONSCIOUSLY. It may be due to the busy schedule we are experiencing, to which resulted us to ‘forget’ about our social life. Thus by having social platforms, help us to easily reach our friends and family. Furthermore it’s free when it comes to interacting with people overseas. This definitely helps us to communicate to the other end of the world more conveniently.

Privacy issues tend to be the key to my colleagues and I being an “in-between”. It’s not that we don’t trust the Internet, its just too many people are constantly looking into things you share/post. This information online can cause you to instantly become infamous overnight. Putting that aside, because Singapore is such a small country, you definitely wouldn’t want your reputation to be ruined here.

In summary, I felt that being unconsciously pushed to the web have its cons too. We missed those times where friends and family sit down to have random gatherings. We miss the traditional way of knowing someone new.

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Blogposts I’ve commented on are:
1. Rachel Mink
2. Constance Tan
3. Calanthea Lee

A Visitor? A Resident? or An Alien?

According to Dave White’s article on Visitors and Residents: A new typology for online engagement proves that it’s not age or generation but a different form of motivation. He comes by saying that people are either ‘Visitors’ or ‘Residents’ of the Internet. But first let us clarify the difference between “Visitors” and “Residents”

vitor and resSource:


After reading another article of Marc Prensky’s ‘Digital Natives and Digital Immigrants’, a counter theory to White’s, I believe that we cannot simply categorise the different group of individual on the web by the time of birth. The culture and environment they grew up in do have a significant impact on their web behaviour but not all people of the same generation belong to a specific group. They do not behave the same way too. Hence, I’ll have to agree more towards White’s theory.

On the other hand, I can only agree with White’s theory to a certain extend. He categorised people as Visitors or Residents, but what about the people who completely don’t use the Internet? They may have devices such as a smartphones or laptops, but these people might not even use the functions that help them to be connected to the web. For example, an accounting employee in XYZ Company, her everyday life is to plug in the endless figures and save it in Microsoft Excel. Her manager will then have the access link to her computer to open up the files. Thus, she doesn’t even have to access the Internet for the whole time in the office. When she’s home, she only have time to watch the TV with her kids and do some housework. Who is she then? A Visitor? A Resident? Or an “Alien”?



Yes, most people I know own a smartphone and connect themselves actively online. But there are some whom are either disinterested or due to the lack of ability, do not have any devices to connect themselves with the web. White has also mentioned that people who fall over their 55’s or people who are uninterested are “Visitors”. But this is also not all true. What about my aunt (in her late 50’s) whom Facebook account has more “likes” and chats than I do? She’s not a “Visitor” but a “Resident” instead. She actively uses Facebook to connect herself with friends and relatives overseas. She even has an Instagram account to upload her everyday pictures.



In my opinion, I think that Visitors and Residents are very relatable to today’s web life and best represent the group of people living on the web. But there are still gaps to people today, such as those who are completely disinterested in the Internet. Although the Internet enables us to gain a lot and helps us make our life easier, some still don’t trust it. Resulting in them not using it as often, or worst, being an “Alien”.



All in all, technology, the Internet and the web will always be individual to the user.

Are you a resident or a visitor? (eLearning Stuff)

Being There (‘SocialTech’)

Digital immigrants and Digital Natives Vs. Visitors and Residents (charlotte1999)

Digital Natives, Digital Immigrants – Marc Prensky(2001),%20Digital%20Immigrants%20-%20Part1.pdf

Digital Natives vs. Digital Immigrants (The Huffington Post)
By: DeGraff, Jeff.

TALL blog (TALL blog RSS)

TALL blog (TALL blog RSS)

Visitors and Residents: A new typology for online engagement | White | First Monday (Visitors and Residents: A new typology for online engagement | White | First Monday)

Oh! It’s a self-test

  1. Accessing, managing and evaluating online information: 2/5
    Accessing online information is commonly seen across the web. During my diploma days, we have been self-taught on evaluating the information we get off from the internet for projects, gauging if it is a reliable source. However, by self-learning would grant me little knowledge of the reliability. The only key point I had taken off was to not trust information through Wikipedias or websites, where information can be altered by any guest user.

  2. Participating in online communities: 3/5
    Some online communities which I have participate in are email-ing, Whatsapp (web), Facebook messenger whereby my friends and I would “chat” on the website. Nonetheless, I would like to improve in this area for future use in formal conversation in the corporate world.

  3. Building online networks around an area of interest: 2/5
    I love to share photos of my life with people. Through sharing these photos and memories, friends can look back and rekindle the memories we have had. In addition, we would also be able to know what each of us are doing in our everyday life – interacting through social platform. I guess this is why social media, such as Instagram, Facebook and Tumblr are increasing its popularity among us.

  4. Collaborating with others: 1/5
    I had not been given any opportunity to collaborate with others on the internet yet. But I would gladly love the chance to do so. This sounds exciting!

  5. Creating online materials (text, audio, images, video): 3/5
    Yes, I have created images and text online through social medias and emails. But when it comes to videos and audio I have little or almost no experience. I have always wanted to learn more about videography since many people are earning through YouTube nowadays.

  6. Managing your online identity: 2/5
    When setting up a account, such as emails, social media or even a WordPress would require some information about our identity. It scares me how all this websites can be link to one another. For example, identity information on social medias are got through from the email. I seriously think managing them can be sometimes a hassle/problem, especially when it comes to getting multiple advertising emails from random sources.

  7. Managing your online privacy and security: 2/5
    The only experience I had for managing my online privacy and security was to private my social media to only allow friends of mine to get my information. I can easily do so because the social media provide such function, example Instagram having the “privacy button”. In many circumstances, such as email information have been a nerve-breaking problem for me because no “privacy button” function was made available. As the internet have been rapidly developing, I think privacy of information shared online is extremely important.

After completing the self-test, I realised that my current priorities is largely linked to social media platform. On top of that, my past school projects have exposed me to online sources whereby I can reference through the internet and it helped me to understand my module better.

My current score is 15/35 and I wish to develop and learn more through this module. My target is to achieve a score of at least 28/35 (on average 4/5 for each question).

I am excited to be learning through the web and interacting with my classmates online for the next two weeks to learn more about the module – “Living on the Web” #MANG2049 !

Current score :  15/35
Target score   :  28/35

More about me


I’m Siew Woon & my friends call me “woon” or “meowwoon” in short.

I am currently a student at the University of Southampton pursuing my degree in Digital Marketing. Although the school is located in UK but I’m undergoing the whole degree here in Singapore, SIM-GE.


(a picture with our previous module’s lecturer-Dr. Alessia)

As far as the fact states that most girls loves shopping, I’m a victim too! I’ve graduated from my Diploma in Retail Management early this year learning a lot about retailing & shopping, from merchandise buying to consumer behaviour to setting up a blogshop.

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In my free time, I like to spend time with family especially my nephews and nieces.


Did I mention that I’m also a food enthusiast too?


& I’m a little crazy when it comes to those white clouds that goes *meh mehhhh*

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Lastly, I love my muay-thai fighters *WOOSH*


(me in the middle with the *twist*)